Though Columbia Records pledges $100 million to support social justice and antiracist organizations, their followers’ comments highlight discrepancies between the company’s post and past actions.

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In their approach, the cosmetic company reminds their followers and consumers, of their past, ongoing support of the Black community. The company emphasis that their new policies , to help them become better […]

Though the retailer has past controversies over alleged racist marketing, their simple and contrasting design (other corporations use a black background and white text) contains a short but powerful call to […]

McDonald’s message uses the names of some of the victims of police brutality in both their caption and graphic.

FOLLOWERS: 3.9 MLIKES: 11.5KRETWEETS: 1,924QUOTE TWEETS: 1,322

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McDonald’s utilizes some of the victims of police brutality and the names of two of the organization the corporation will be donating to The National Urban League and the NAACP.

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Instead of a static image, Walmart utilizes a short video to present their lengthy message on their action steps and monetary contributions to the cause.

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In a similar fashion to other cooperation, the retailer uses a pulled quote from its CEO’s message. While Walmart does mention its $100 million contributions to the Walmart Foundation, some followers encourage […]

The brand by black artist Rihanna emphasis that donations and posts are not enough. SavageFenty provides a call to action in the body of the post by using CEO Sharon Chuter’s Pull Up or Shut Up challenge. […]

In a series of posts starting from May 10th to June 6th, the fashion brand by Rhianna utilizes not just the trending #blackouttuesday hashtag but also a call to action #pullup (short for #pulluporshutup, a […]

Similar to their Instagram post, Target tweets a pulled quote from a longer letter by their CEO. They encourage their followers to read the entire letter via a link. The thread focuses on the retailer’s lack of […]

In a more active role, Target highlights its support for blackened businesses.

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The retailer utilizes a pull quote style to emphasize and simplify its message. In subsequent posts, Target’s posts focus on their financial contributions and highlight their continued support of social justice […]

Amazon uniformly uses the same message as their Instagram post. However, on this platform, the followers’ conversation focused more on the retailer’s service, sounding more like customer complaints than engaging […]

In a more recent post, Amazon brings awareness specifically to the George Floyd case. While rejoicing over the verdict, the thread discussion below hold Amazon accountable for using this case as a marketing […]

Though Amazon’s post acknowledges the systematic racism and treatment of Black people, the comments below show the people’s discontent with their lack of action. The followers encourage the retailer to increase […]

Similar to Instagram, Netflix sees its storytelling platform as a tool to bring awareness to Black-centered narratives. In a subsequent post, Netflix enlists the assistance of Black actress Emmy Raver-Lampman […]

The streaming service’s post reiterates the importance of their platform and their duty to speak up and bring awareness to the Black Lives Matter movement. However, the tweeter thread discussion focuses on the […]

Unlike their Instagram post, Nordstrom’s twitter post simple and less informative, displaying the typical #blackoutuesday square and nothing else.

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Like their #blackouttuesday post, here Nordstrom continues to support #blacklivesmatter by highlighting the names of victims of police brutality. However, the comments urge the fashion company to participate in […]