CUNY Academic Commons

#1- Donald Trump has used patriotism as a rhetorical device for national unity and pride is what America needs.
Trump’s nationalism is a patriotic appeal and he tries to persuade the audience (Americans) about t […]

Scarcity Appeal
I think that everybody has bought a particular product because of a limitation. Scarcity is a good strategy to encourage the audience to take action.
Example #1
Amazon- Today’s Deal
Every day I […]

Euphemism
You’re fired!
Many employees use another word or expression to inform their employers that they are fired. You are being involuntarily separated, you are being realigned, there is a surplus reduction i […]

Example #1 Anchoring
Zara sale 50% off
If you tell someone a jean normally costs $29.99 they will instinctively think they have found a bargain when they see it advertised somewhere for 14.49. Likewise, they […]

Romance 

#1

Context: This Ad promotes PrEP to prevent HIV.GILEAD uses romance as rhetorical devices to persuade the audience that PrEP treatment is healthy for individuals and […]

Testimonial Examples:
1- Jennifer Lopez on Twiter (https://twitter.com/JLo/status/1227653759754481664): “Guys, have you played #CoinMaster?! …”

Context: JLo is a big celebrity. I’m her fan. She is promoti […]

Appeal to Fear
#1: Coronavirus fears spook markets as outbreak spreads; Trump called news conference, accuses media of “panicking markets”
Context: President Trump on Twitter called a news conference to dis […]

Bandwagon: “Keep America Great” by Donald Trump.
Keep America Great is the new slogan of Donald Trump’s presidential campaign for this year 2020. With this new slogan, Trump intends to get the citizens to vote […]

SEATED is a new application to book reservations in different restaurants and get rewards afterward. This application is presented as a modern alternative to explore a great diversity of elegant and […]

1- What data do you already track about yourself, or have you tracked in the past but no longer pay attention to? Why have you made these choices? What do you get out of it? What are the advantages/disadvantages […]

Since I was a child, I have been interested in universal history, and specifically World War II. Reading about the Jewish holocaust is very interesting and very sad at the same time. The genocide executed by […]