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Get ready for Open Access Week!

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    Hi everyone,

    SPARC is hosting an OA Week kickoff webcast this Tuesday, 6/19 at 10-11am. I’m going to try and listen in and will report back here if so, but also want to share the info if others are interested (below).

    (OA Week is October 22-26, just FYI.)


    OA Week 2012 Kick Off Webcast Time: June 19, 2012 from 10am to 11am
    Location: Washington, DC / Worldwide Organized By: SPARC

    Event Description:
    SPARC (the Scholarly Publishing and Academic Resources Coalition) announces this year’s theme is “Set the Default to Open Access” for Open Access Week (October 22 – 28, 2010). Our first online event to launch this year’s events will be a webcast with three speakers who will showcase the state of open access in each of their countries.

    Please join us Tuesday June 19th at 10am Eastern US Time! RSVP at

    Our speakers are: 1. Dr Reggie Raju, Director of IT Services & Communication, US Library & Information Service Stellenbosch University, South Africa 2. Heather Joseph, Executive Director of SPARC in the United States 3. Iryna Kuchma, is program manager at EIFL Open Access in Ukraine To accommodate interest in every time zone, this 1-hour event will be recorded and available on our website shortlyafterwards. With 1432 participants in 92 countries, the 2011 Open Access Week (OAW) participation grew leaps and bounds from the previous year. We are excited that so many positive developments are happening across the globe. Let us know what you are planning for this year’s events. Become a member, create a group, and start planning. Make sure to say you are participating in this year’s events. And please ask questions and let us know if there are resources that we can provide to help you create a more well rounded OA Week event!


    Hi everyone,

    I did end up listening in on the webinar, though I had to cut out about 2/3rds of the way through. But the beginning section was Heather Joseph of SPARC with some dos/don’ts/lessons learned from past OA Weeks, some of which seems very useful for us. I’m pasting my notes in below.


    SPARC OA Week webinar

    Heather Joseph, SPARC

    Still keep definition of OA central to OA Week activities

    SPARC wants to use the week for:
    – Raising awareness
    – Deepening understanding
    – Celebrating progress
    – Sharing experiences
    – Inspiring wider participation

    With goal of making OA the norm for research and scholarship

    This year’s focus: set the default to open!

    OA poised to become the norm, how can we push it over the edge?

    This year will highlight programs/practices/policies that focus on open as the expected outcome

    Explore OA’s impact on:
    1. generation of research results
    2. sharing of articles and other sources
    3. Generating nontraditional outputs, heritage objects
    4. translation into the teaching/learning process
    5. communication of above to public
6. interaction of public with this material
    7. creation of innovative opportunities for new science, scholarship, new business

    Consider OA strategies including:
    1. publishing
    2. repositories
    3. author rights/open licenses
    4. OA policies – local, national, international

    How to deepen engagement and participation in YOUR institution

    Don’t forget to join OA week Ning site:

    The photos and videos that folks upload there get shared very widely!

    Programs that have worked:
    – free webinars, podcasts, videos
    – panel discussions with active and successful researchers
    – programs on author rights
    – videos are a great way to generate buzz
    – collecting and posting OA stories on campus
    – blogging about OA activities
    – hosting a debate of pros/cons of aspects of OA

    Use the week to introduce the concept of a campus OA policy, engage national/local leaders, advocacy in media outlets

    Focus on the right message for your audience:
    – know who you are talking to
    – target specific audiences: departments, faculty, administrator
    – select presenters and media accordingly

    Develop partnerships: roving road show, partner with an OA publisher, reach out to experts (using the Ning site can help make those connections)

    Promote promote promote!

    Celebrate OA champions, people want to be part of the winning team

    What to avoid:
    – last minute rush
    – late marketing (try a placeholder in PR venues if not ready!)
    – One event wtih a good turnout is better than a few smaller ones
    – folks say tshrts are more trouble than what they’re worth

    Beth Evans

    Great notes, Maura. Thanks. Heather’s suggestion, “One event wtih a good turnout is better than a few smaller ones” is one that I find interesting in light of our experiences. If only we could get a huge turn out to the one perfectly-timed, perfectly located event! Which is why I think we keep offering a number of events at different times and different locations (and have small turn-outs).

    A cousin in grad school recently put this tumblr posting on her facebook page: When the paper I need isn’t available through my university’s subscription (

    I wrote a comment on her link encouraging more grad students to learn about OA and reblogged the post to the Brooklyn College Library Tumblr account.

    It was a reminder that we have to reach the people where they are with this message because they do not always come to us. Grad students seem like an ideal constituency for us to target.


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