Is anyone else using google ad words to recruit for specific programs? How are you tracking how it converts to actual applications? Is there any way to distinguish between a google search that produced a link to your program and a google search that produced a AD that linked to your program when asking applicants “how did you hear about us?”

Is anyone else using google ad words to recruit for specific programs? How are you tracking how it converts to actual applications? Is there any way to distinguish between a google search that produced a link to your program and a google search that produced a AD that linked to your program when asking applicants “how did you hear about us?”