Job opportunity:
Work with Democracy Now! Social Media Producer
Democracy Now! seeks a creative and driven social media maven with a strong
news background and analytics orientation to lead our online engagement
efforts. This person will be responsible for the strategy and
implementation of social distribution for Democracy Now! on a daily basis.
She/he will tailor and supplement daily news and breaking news content for
distribution on established and emerging social and digital platforms, be
knowledgeable and up-to-date about new strategies and digital innovations
in online news distribution, thrive in a fast-paced deadline-driven daily
news environment, and be passionate about expanding the audience for
Democracy Now!’s news content and supporting its non-commercial,
independent news mission.
The workday begins at 7:00am ET, to coincide with the live daily TV & radio
newscast at 8:00am ET.
Responsibilities
– Lead development and implementation of Democracy Now!’s social strategy
– Use social platforms to attract new audience and increase engagement
and loyalty
– Tailor and supplement news content for social distribution
– Monitor social media, trending news items and analytics to identify
and maximize viral opportunities
– Develop and maintain standards and best practices for social publishing
– Leverage social platforms to promote special programming, events and
fundraising campaigns
– Identify and refine effective publishing strategies through content
testing, research, and monitoring of current and emerging practices and
strategies
– Coordinate with guests and organizations featured on the program to
promote their appearances on social platforms
– Identify strategic opportunities for community outreach to enhance
news content and increase engagement and loyalty
– Recruit, supervise and mentor interns
– Engage in strategic online outreach to influencers, publishers,
journalists and organizations to promote news content
– Provide monthly benchmark reports on social audience and engagement
Qualifications
– 3-5 years experience with proven results in social media and digital
journalism
– Deep knowledge of core social channels including Facebook, Twitter,
YouTube, SoundCloud, Tumblr, Instagram, StumbleUpon, Google+, Reddit and
Pinterest
– Experience managing social presence and strategy for comparable news
outlet preferred
– Passion for news and commitment to the mission of Democracy Now!
– Strong copywriting and editing skills, detail oriented, and can meet
daily deadlines
– Experience with CMS publishing, analytics platforms, A/B testing
– Creative, flexible and comfortable with the pressures of a live news
environment
– SEO and content strategy experience a plus
– Video/audio/image editing, knowledge of HTML and SEO and content
strategy experience a plus
This full-time New York City-based position with compensation based upon
experience with a generous benefits package. Democracy Now! is an Equal
Opportunity Employer.
To Apply
Submit the following to social-producer@democracynow.org
(https://wa.gc.cuny.edu/owa/redir.aspx?SURL=fdkRV5ni19TTKRVDLWs2w9eOAp1XnRl5kCCD0Wzrs5bvi3Xi70vSCG0AYQBpAGwAdABvADoAcwBvAGMAaQBhAGwALQBwAHIAbwBkAHUAYwBlAHIAQABkAGUAbQBvAGMAcgBhAGMAeQBuAG8AdwAuAG8AcgBnAD8AcwB1AGIAagBlAGMAdAA9AFMAbwBjAGkAYQBsACUAMgAwAE0AZQBkAGkAYQAlADIAMABQAHIAbwBkAHUAYwBlAHIA&URL=mailto%3asocial-producer%40democracynow.org%3fsubject%3dSocial%2520Media%2520Producer)
with
the subject line “Social Media Producer” before 5 pm ET on April 20, 2015.
No phone calls.
– A complete chronological resume, including dates of employment
– The names and contact information for two references
– A cover letter that addresses the following points
1. Why are you a good fit for this position?
2. Describe a successful social media initiative that you’ve lead.
3. How did you discover Democracy Now!?
4. Where did you hear about this position?
–
